The best thing to start the new year, besides your resolution of course, is some basic domain and website maintenance. It is necessary to make sure you start the year off the right way and don’t let the little things fall through the cracks. What should you do to get your website up to date? Find out below.
Update Your Copyright
When you look at the bottom of your website, does the date still say 2015? Or even worse something later. If so you need to update it to match the current year. To do that following instructions for both PHP and Java Script.
For PHP do the following but eliminate the spaces:
Check Your Domain Expiration
Do you know when your domain expires? If not, you should login to your account and check the expiration date. If it is set to expire soon, renew it for another year. While you are there, set it to auto-renew. Setting up auto-renew will not only save you time, but potentially a lot of money, as letting your domain expire can be a very costly mistake. While you are there update any out of date contact information, including your physical and email addresses. Keeping all of that information is imperative to your domains safety, as well as that of your business.
Review Your Website
Make sure all your website information is current. Are all your newest product offerings on your website? Does all the copy reflect the most up to date information for your business? Often times websites get built, copy gets written and then nothing else happens. Sure, you may add a new product to your shopping cart, or change the logo, but is everything else right? Does your about page say you have been in business for 10 years, even though it has been 15? Giving your website a quick yearly once over will help prevent small copy errors from slipping though the cracks.
Analyze Your Web Traffic
This should be something you are doing weekly, if not daily. But if you aren’t, get an analytics tool like Google Analytics and check things out. Compare traffic from month to month and year to year and brainstorm ways to try to increase traffic for the new year. Running CPC campaigns? Check your ad copy and keywords to be sure that they are still relevant and that you are still targeting the right customers and sending them to the right webpages on your site. Consider creating a new campaign and a few new ads to keep your content current and fresh. This may be the most important maintenance you do this year, as analytics have the ability to show you when a problem occurs, so that you can work to fix it. Always make sure this is up to date and that all your tracking tools are working properly.
Following this simple maintenance checklist will guarantee you are ready to take on 2016. Have an item you think we forgot? Leave it in the comments below.