Is Your Site Ready For the Holiday Season Web Traffic?

As the holiday season fast approaches, you should really be thinking about your web traffic. With more and more people skipping the mall experience for online shopping, you need to make sure your site is running in tip top shape! Your bottom line will thank you later.

1. Do you manage your DNS internally? Do you have a backup hosting provider? If your primary host goes down, a second hosting provider can still divert your traffic to the right place. (Just make sure your offline settings are directed to a different IP address)

2. Monitor it! If your site goes out at 2 am, will you know immediately, or will you have to wait until 9 am when a customer finally calls in to ask whats up with your site? 5 minutes of downtime isn’t good, let alone hours! With server monitoring, you will get notifications the second something goes wrong with your site.

3. Failover support? What if your site does go down? So you are notified, but what will you do? If you have failover support, your traffic can be diverted to another IP address, web site or to a custom web page stored on our servers. When your server comes back up online, we will undo the failover settings and normal operations will continue. Your site and customers won’t miss a beat.

Any other tips for keeping your holiday traffic in check? Leave them below! Also, if you like this article, be sure to share it on Facebook and Twitter!

Have You Checked Your Website Traffic Lately?

Well, have you? With the holiday shopping season fast approaching, there is no better time than now to check your website traffic.

1. Login to your Google Analytics Account. Don’t have one? Shame on you! This is a free and essential tool for online marketers. Google Analytics will give you a ton of insight into how people find your products and website. I suggest you sign up now.

2. If you are using the new interface design, you want to click Traffic Sources on the left navigation then, Search, then Organic. In the old interface you will click Traffic Sources, All Traffic Sources, then click Google/Organic within the report.

Here you will see all of the traffic that is reaching your site via organic search.  This is a great way to get keyword ideas for your Adwords campaigns (you are running those too, right?) and general search query ideas so that you can target your customers and ads correctly. It will also show you negative keywords to bid on. Example: If you run a tennis shoe company, you would want to bid on keywords such as tennis shoes, running shoes, etc, but you wouldn’t want to come up in searches for horse shoes, so you would make horse shoes a negative keyword.

You can click over to the Google Webmaster Tools tab to see what exact queries your customers are using to find your site.  It will even tell you the keyword position, impressions and clicks. This is also a great way to track how your customers are finding your site.

Some of the most important stats are located on your dashboard when you login to Analytics.  These stats include impressions, clicks, time on site and bounce rate.  You can even click through to see which pages on your site have high/low bounce rates.  This can help you understand what content your users find useful and what pages they find not so useful.

Analytics is a great way to easily keep track of your website traffic.  There are tons of more useful reports and stats and I will delve a little deeper into some of them in the next few blogs, so stay tuned!

Questions or comments? Leave them below! What steps do you take to monitor your website traffic?

[SCAM] Beware of Southwest Airlines Facebook Scam

Another Facebook scam is running rampant.  At first glance, the page that can be seen here looks real.  The Southwest Airline logo and colors are present, as is Facebook Social Plugin with everyone gushing about how they love Southwest Airlines and thank you for the free tickets. The thing that people aren’t gushing about, is that the page and promotion are a total scam.

Upon Liking and Sharing the Southwest Airline promotion on your wall, you are prompted to enter all of your personal information, including mailing address and phone number.  It then tells you that you must participate in two other offers first, in order to receive your free tickets.

And this is where the fun ends.

Once you realize that you have fallen victim to the scam, you can quickly erase the shared link on your wall (to save your friends from falling victim too), but it’s too late for your personal information. It is now in the hands of scammers and criminals.

A friend of mine was the one who alerted me to this scam.  He had fallen victim to it himself.  (He is a tech guy and he can’t believe he fell for it) He said that 10 minutes after entering his information, he had already received 2 phone calls from scammers trying to enter him into another promotion. He quickly hung up.

So, please be careful out there! The Internet is a scary place, full of scam artists and criminals just waiting for you to slip up! Always double check the URL, don’t click links in emails, and if it sounds too good to be true, it probably is.

Have you ever fallen victim to a scam like this? Leave your comments below!