When your business is growing and expanding, you might find yourself trying to find solutions to grow along with it. Those free subscription solutions that helped you get on your feet are now what is holding you back – While you initially save money not having to pay for subscriptions and start-up costs, you end up spending more money managing your network or paying others to help you do so. Paying for a Managed DNS Service not only helps support your growing IP network but allows you to maximize it as well. Below are some reasons why it’s a worthy investment:
Uptime All the Time
Not only does a Managed DNS service provider help you offload the work, but a superior provider with an extensive network infrastructure will allow you to have access to 100+ Points of Presence (POPs) through Anycast. The way Anycast works is simple: If Unicast is one-to-one, Anycast is one-to-many. Anycast takes the same IP address and assigns it to multiple locations across the network. If your website is down, that means no customers can access it, and no sales can be generated. Anycast is used to help distribute traffic and query load across the entire network, so one POP isn’t always doing all of the work. Service providers like No-IP have 100 points of presence in geographically redundant locations located across the globe, and therefore help your queries get answered quickly, while also ensuring your website will experience 100% uptime. In other words, if any server is down, the user will be rerouted immediately and not experience any downtime.
SEO Impact
Search Engine Optimization (SEO) is how you can help your website rank higher than other websites when customers are researching queries on search engines such as Google, Bing, or Firefox to name a few. Search Engines use special algorithms that take into account things like speed, availability, and security to determine which sites should filter to the top of a search page, and which ones can fall to the bottom. A Managed DNS service not only will give your customers a good experience finding your site, but it will ensure that customers can find it online, to begin with.
Growth is Good
Never sell yourself short – You can easily go from simply starting a business to growing a business faster than you anticipate, which can be exciting, but a little nerve-racking. As more devices get added to your IP network, you will not only need a service that can help you manage the extra moving parts but one that is ready to give you plan options. There is no one size fits all scenario, especially in business. For example, you might need to add more zones or support managing different advanced records like:
- A
- AAAA
- CNAME
- Web Redirect
- Port 80 Redirect
- MX
- TXT
- SPF
- DKIM
- SRV
- CAA
- DMARC
- PTR
As more traffic rushes to your site, you will see that the number of queries escalates to a degree you never thought possible. While this can be an exciting and auspicious business trend, there are some service providers, especially those from highly reputable companies, that tack on additional fees and charges to customers that experience this type of growth boom. Fortunately, there are other service providers like No-IP that celebrate customer growth instead of penalizing it by providing another great feature: Unlimited queries. Plus, the process of moving from a free service to a dedicated Managed DNS one is seamless, easy, and can be done with the flip of a switch.
Elite Support
Sure, you can manage your DNS yourself, or use the basic DNS that is included with your domain registration, but both of these situations will leave you frustrated and your DNS underperforming. The task of managing your own DNS server can be confusing and can leave your network vulnerable to downtime and other security issues, all while taking you away from the most important parts of your business.
Our Managed DNS service will give you something that not a lot of service providers can offer: immediate support. There is something very valuable about getting in touch with a friendly and tech-savvy Customer Success Representative to answer all your questions or help solve any of your issues. Plus, our Customer Success team has even created an extensive knowledge base and easy-to-use DNS editor that you can access and use independently whether you are a paying customer or not. When you migrate to our paid service, you are not only getting the same great customer service, but you also get higher priority. Sadly, it can take some companies days or even weeks just to receive your complaint, or respond back to you and in business, any downtime, even for a few minutes, can cost you money.
Branding
Your customer’s experience is crucial to the success of your company. Everything from the company email address to the URL they type into their computer affects how the customer perceives your business as legit and professional. The more consistent your branding is the more professional you portray your company. However, if you have a lot of nuances like random ads on redirect or different domain names in the URL, your professional front starts to decline. Paying for a unique domain for your company or paying to remove ads not only makes you look like a scaling business but also keeps your customers focused and undeterred.
As you can see, these are the ways that a great service provider like No-IP can set your business up for success. Take a look at all the customizable options that No-IP has to offer and see how you can best maximize and support your growing network.
