2012 Website and Domain Name Maintenance Checklist

It is 2012 and with the new year, comes new responsibilities and goals.  Check out our checklist of maintenance items to make sure your domain and website start the year on a high note.

1. Update the copyright date on your website. Does it still say 2011? Time to update! You can even have it auto update to save yourself the time and frustration.

Use the following if your website is coded in PHP: (without the spaces)

 &Copy; Copyright < ? php echo date ( ' Y ' ) ; ? > Your Business Name or Site

Will result in:

© Copyright 2012 Vitalwerks Internet Solutions, LLC

If you don’t have PHP, you will need to use JavaScript. (without the spaces)

   Copyright &Copy; < s c r i p t type="text/java s c r i p t"> 
   document.write(new Date().getFullYear());
  < / s c r i p t >  Your Business Name or Site Name

2. Is your domain name set to expire soon? If you are unsure, take 5 minutes now and find out. If your domain name were to expire, it could end up being a very costly mistake.  If you are forgetful, why not just let it auto-renew to save yourself money and unnecessary frustration?

3. Update your domain contact information. Has your business moved recently, have you changed your email address, or even fired someone from your company that used to handle the companies domain? (tsk, tsk: keep your domains registered under your own name to avoid troubles down the road) Keeping your domain contact information current and updated is an easy step to take in protecting your domain and business.

4. Review your website copy. Is it all current? As tedious as it sounds, it needs to be done.  Content can easily get overlooked for months and years at a time! Keep your website copy current so your customers know what’s going on in the year 2012, not 2009.

5. Last but not least, review your website traffic via a tool like Google Analytics. Has your website seen a rise or drop in traffic lately? Compare traffic from month to month and year to year and brainstorm ways to try to increase traffic for the new year.  Running CPC campaigns? Check your ad copy and keywords to be sure that they are still relevant and that you are still targeting the right customers and sending them to the right webpages on your site.  Consider creating a new campaign and a few new ads to keep your content current and fresh.

Any other tips? Leave them below!

We Are Hiring! Seeking a Web Developer / Designer!

We are currently hiring a Web Developer / Designer for a Full-Time position in our Reno office. Know anyone? Pass this post along!

A qualified applicant must have knowledge and experience of the following technologies:

  • Design QA and UI Design
  • PHP, JQuery, CSS, HTML
  • Adapting existing designs for new projects and create new, fresh, user-friendly designs.
  • Adobe Creative Suite: Photoshop
  • Experience with AJAX and JavaScript a PLUS

Are you right for this position? Send all resumes in pdf format to ngoguen-HR@no-ip.com. Please include links to online portfolios and examples of past/current projects.

No-IP is a leading DNS service provider offering Dynamic DNS, managed DNS, ICANN Accredited domain Registrar services for multiple TLDS, managed email, server monitoring and SSL Certificates. No-IP.com has been in business since 1999 and has more than 12 million users.

Our Stance on the Stop Online Piracy Act (SOPA)

Like Google, Ebay, Yahoo and countless other “founders” of the internet, No-IP takes a strong stand in opposition to the upcoming SOPA bill in the United States government.

This bill is intended to stop websites from sharing copyrighted materials on the Internet.  If passed, the bill would give our government the ability to shut down any website it deemed to be in violation of this.  This is not a typical take down, where the infringing media must be removed or a page must be deleted.  This would be a complete shutdown of an entire website.  A lot or people are comparing this bill to China’s great firewall and also comparing it to the way the Internet is censored in Iran.

We feel strongly that no good will come from the passage of this bill.  It will in effect change the way most of our favorite web sites operate.  We urge anyone reading this to call/email/fax their representatives and urge them to re-consider this bill.

Learn more about SOPA here: http://noip.co/vQCHLe

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Top 4 Ways DNS Will Help You Survive the Holiday Season

1. Did wife trick you into a trip to the mall? Did you forget to DVR the football game? Login via your smart phone and record it!

2. Has your kid been begging you for the hottest toy of the season? Don’t get trampled at your local store the day before Christmas trying to get your shopping done (you waited that long, really?), order it easily online knowing that the website is hosted with reliable DNS! (well hopefully it is…) Now all you have to do is hope that UPS or FedEx is just as reliable ; )

3. Going out of town? Make sure your house (and all of your presents!) are safe while you are away by setting up a security camera and viewing it remotely!

4. Supposed to be back at work on Tuesday, but end up snowed in while visiting family across the country? Easily access all of your files and work from wherever you happen to be stuck! (Just as long as you have an internet connection)

What other cool ways can DNS help you survive the holiday season? Leave your comments below!

Is Your Site Ready For the Holiday Season Web Traffic?

As the holiday season fast approaches, you should really be thinking about your web traffic. With more and more people skipping the mall experience for online shopping, you need to make sure your site is running in tip top shape! Your bottom line will thank you later.

1. Do you manage your DNS internally? Do you have a backup hosting provider? If your primary host goes down, a second hosting provider can still divert your traffic to the right place. (Just make sure your offline settings are directed to a different IP address)

2. Monitor it! If your site goes out at 2 am, will you know immediately, or will you have to wait until 9 am when a customer finally calls in to ask whats up with your site? 5 minutes of downtime isn’t good, let alone hours! With server monitoring, you will get notifications the second something goes wrong with your site.

3. Failover support? What if your site does go down? So you are notified, but what will you do? If you have failover support, your traffic can be diverted to another IP address, web site or to a custom web page stored on our servers. When your server comes back up online, we will undo the failover settings and normal operations will continue. Your site and customers won’t miss a beat.

Any other tips for keeping your holiday traffic in check? Leave them below! Also, if you like this article, be sure to share it on Facebook and Twitter!