Cyberweek Holiday Shopping: Brought to you in part by DNS

Last weekend, many holiday shoppers and deal snatchers skipped the Black Friday store crowds by opting for e-commerce.   Their decisions paid off  for retailers, with Cyber Monday sales surging nearly 20 percent from last year.  The benefits for consumers and retailers alike are easy to see.  Gone are the days when consumers must travel area and zip codes to find that perfect gift in stock– if the company has it, it will be in stock online.  And retailers can now enjoy extended sales hours without keeping staff on the payroll, resulting in higher profits with less expense– great for the bottom line.

Sounds easy enough, but is it?

As holiday shopping trends continue to migrate from physical to virtual, we often forget the important role that technology plays in providing us with online shopping options.  On the backend, businesses must ensure their websites are hosted with reliable DNS and backup servers to handle both the influx of incoming traffic and prevent security breach.

According to Chuck Kisselburg of CircleID, the most resilient form of DNS infrastructure should include:

1) An infrastructure incorporating diversity among DNS platforms which include a mix of open source and non-open source platforms.

2) A platform incorporating high levels of security, thus helping citizens develop greater confidence in benefiting from greater options, convenience and savings associated with online purchases.

3) A platform optimized for capacity so as to comfortably handle extremely large volumes of traffic without fear of an infrastructure collapsing under the weight of such levels of traffic.

Fortunately, No-IP DNS service is positioned to provide all the security, reliability and capacity needed by e-commerce sites to ensure their holiday traffic doesn’t skip a beat.  And what’s more?  It’s completely affordable.  This holiday season, whether you’re running an e-commerce site or holiday shopping for others, the decision to give the gift of reliable DNS has never been easier.

* Data by Coremetrics

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