Why Reliable DNS is Important To Your Business

Imagine, it’s 8:05am on a Monday morning. You log in to your computer and open up your email client, you read through a couple of emails that you received over the weekend and then you decide to reply to one of them, you hit send and…. NOTHING. The email won’t go out! You frantically pick up your phone and dial your IT department.

Across the country, a potential client who found your web URL on your Facebook page or some other type of advertisement wants to visit your site and see what you have to offer.  They try to type your web URL into their web browser, and…. NOTHING. So, they do a quick Google search and find one of your competitors.  Your competitor’s site is working fine, so they spend their money on that site.

Do these scenarios sound like something you don’t ever want to happen? Well, you better make sure that you have reliable DNS.

DNS is essential for many reasons. When a customer wants to visit your website, they type your Fully Qualified Domain Name, www.yourbusiness.com, into their web browser.  Without DNS, your customers would have to remember the specific IP address (i.e. XX.XX.XX.XX) that your website is listed at.  This could be very difficult, especially if your website has more than one IP address that points to that specific URL.  IP addresses can vary across the globe.  The DNS does all the work by redirecting the users to the correct web address, and making sure they are reaching the site that is hosted nearest to them, thereby ensuring that your customers are connected to your site the fastest way they can be and that traffic is balanced across all of the servers.

The location of DNS servers is important in ensuring 100% uptime. We deploy name servers across the globe at geographically unique datacenters using different tier 1 bandwidth providers to ensure a natural disaster or connectivity outage does not disrupt our robust DNS network.

DNS helps direct your emails to the proper servers, redirect customers to the proper domain and ensures that they reach your site the fastest and best way that they can at all times, even if mother nature decides to rear her ugly head.

How has having reliable DNS helped you in the past?

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